TAGGING VIDEOS ON YOUTUBE

When you post a video to YouTube you’ll be able to assign that video a title, a description and tags, (also known as video tags).  Video Tags are an important part of the YouTube Algorithm so, if you want to rank in YouTube Search Results use video tags.  

Here are 5 things you should know about video tags and YouTube.

VIDEO TAGS ARE PRIORITIZED

YouTube considers your first few video tags to be more important than those that follow. YouTube treats your first Video Tag as having priority. So, make sure your first Video Tag is the most important term you want to rank for. If your video features a tour of some exotic vacation destination that first Video Tag might be, “sri lanka vacation tour”.

USE VIDEO TAGS PEOPLE ARE USING

Before you type in your Video Tag take a moment and type it into the YouTube Search Box. YouTube will present you with terms like the one you are typing in. These are terms people are actually searching for on YouTube. If your video features a tour of some exotic vacation destination you might think that first Video Tag should be, “sri lanka vacation tour” however, based on the results from the YouTube search box a better Video Tag might be, “sri lanka vacation reviews”.

USE NO MORE THAN 8 VIDEO TAGS

The point of tagging a video on YouTube is to help YouTube’s algorithm understand the nature and purpose of your video. Put in 20, 30, 50 video tags and you’re asking YouTube to figure it out. If the collection of video tags you enter confuses you, it will confuse YouTube. So, do the work. Filter your video tags to the most relevant 8 and list them in order of priority.

PROVIDE CONTEXT

YouTube’s Algorithm is AI. AI sucks at figuring out context so, you provide the context. If your primary Video Tag is, “sri lanka vacation review”, you might provide context with additional video tags like, “sri lanka nightlife”, and, “things to do in sri lanka”. Try to keep your first 5 video tags to a maximum of 3 words and throw in a couple of long-tail search terms to round out your collection of video tags.

GENERATE VIDEO TAG IDEAS USING THIRD PARTY TOOLS

Take your primary video tag and head over to tagsyoutube.com. Type your primary video tag in their search tool and it’ll give you a lengthy list of relevant alternatives. It’s a great source of inspiration and will almost alway remind you of a video tag you didn’t think about. Best of all tagsyoutube.com attempts to work in lock-step with YouTube’s algorithm which means their results are relevant.

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