Kayla Perkins | PR Coordinator

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CASE STUDY

#STICKWITHTHEY CAMPAIGN

In March 2020 the Governor of Louisiana closed down much of the statewide economy in response to the COVID-19 pandemic. All YMCA locations were closed. The duration of this closure was unclear. My client was concerned that members would suspend their membership during the period of uncertainty. To help head off that outcome the Y had me produce a collection of 15-second videos. Their goal was simple; to remind members why the Y is so important.

More at ymcabr.org.