‘Catfish is Life’ is a video series I produce for the Catfish Farmers of America. Each video features a Catfish Producer sharing their history, passion for the product and something interesting about the process of raising US Farm Raised Catfish.  The CFA use these videos to promote the industry and to educate consumers about their product.

These videos are organically produced.  I typically spend a morning on a farm per video.  I spend that time with the producer as they go about their regular activities.  I film content for the video as it happens.  As Director, Videographer and Editor I can let each story come together in real time which is both easier on the farmer and yields a more authentic representation in the final cut.

More at uscatfish.com.