I was sent to Alabama by the Catfish Farmer’s of America to film several catfish farms for a video series called Catfish is Life. I visited each farm for 2-4 hours during which time I had to find the uniqueness in the operation and film it in a way that would allow me to create a 2-3 minute promotional video that both promoted US Farm Raised Catfish and reflected the character of the producer. It was an organic process that I thoroughly enjoyed.