5 TIPS TO CHOOSING A VIDEO PRODUCTION SERVICE

The market is flooded with people that promise to be able to make you a great video.  Just search Google for “Video Production Company” and you’ll find thousands of them.  You can cut through the noise.  You just need to know how to look. 

Here are 5 tips to help you find a video production service that’s right for you.

REVIEW THE WORK

Notice I did not say portfolio?  Portfolios contain the very best work which was likely produced with the very biggest budgets.  Trust portfolios only when you can compete on budget.  For a more honest representation of a body of work try this.  Search Google for “video produced by [COMPANY NAME]” and limit the results to video only. 

TALK TO THE CLIENTS

Be bold and call up clients.  Find out what their experience was like.  Not the ‘Cold Calling’ type?  Then look at the number and quality of reviews on Google Business. Simply type in “video production in [CITY]” and you’ll see a list of results within Google Maps. Click on the company’s Google Location to read their reviews.  Click on “More Places” to compare different video companies.  Google Business Reviews can only be posted by verified Google Accounts, (so you know it’s legit).

TEST THEIR WILLINGNESS TO MEET YOUR NEEDS

You want to find a video production service that takes the time to ask questions.  Only when they have taken time to develop an understanding of your needs, goals, and budget can they quote you.  If they skip the discovery phase on a rush to quote you, ask yourself why.

QUANTITY VS QUALITY

300 hours of video are uploaded to YouTube every minute.  The market is flooded with video content.  The world does not need more video.  The world needs better video.  If you want your videos to stand out you want to buy quality.

WORK WITH PEOPLE YOU LIKE

Projects work better when you work with people you like.  Happy people are more engaged, creative and generally more awesome.  Be awesome!  Your clients, team and anyone else touched by the project will thank you for it.